Festival of Marketing

Conversational AI has had a significant impact on the way brands market and engage with customers. By utilizing AI-powered chatbots, businesses can quickly and effectively respond to customer inquiries, creating a more efficient and enjoyable customer experience. Additionally, AI-powered marketing…

As the world becomes increasingly digital, the way brands tell their stories and market their products is evolving. In the past, a one-size-fits-all approach to marketing may have worked, but consumers today demand more authenticity and personalization. To be successful in the future, brands will…

Marketing champions Cheryl Calverley and Helen Edwards say marketers have "lost pride in what they do and contribute" over the years, and that needs to end, outlining five ways marketers can make a difference. Marketers are increasingly apologizing for their role in society and everything they do…